Rebranding Basildon

Rebranding is not a topic that we cover in our A Level syllabus but I know other collegues will do.

I picked up a copy of Basildon Coucil’s free newspaper (the September 2009 Issue) and found the following article about Rebranding Basildon.

basarticle

Click for a larger copy of the article.

I may be skeptical but I am not sure even £40,000 can improve Basildon’s image.